shǒu​yìng

to premiere

首映 shǒu​yìng
to premiere nounverb
to show a movie or television program for the first time

The film will premiere in July.

first-run
referring to a movie or television show in its initial period of release or broadcast

Frequency

Movie subtitles
1.52 per million appears in 1% of films
Written text
5.35 per million

Sources