huí​tóu​lǜ

attractiveness

回头率 (回頭率) huí​tóu​lǜ
attractiveness noun
The frequency or rate at which people turn their heads to look at someone or something, indicating the degree of attention attracted.
repeat customers noun
The percentage of customers who return to a business, such as a restaurant or hotel, after their initial visit.

Frequency

Written text
1.03 per million

Sources

Definitions
CC-CEDICT
Frequency data
BCC Corpus (BLCU)