huá'ér​bù​shí

superficial

华而不实 (華而不實) huá'ér​bù​shí
superficial idiom
appearing attractive or impressive on the surface but lacking substance, depth, or practical value

The company's promotion is flashy but hollow; the product quality is actually terrible.

Frequency

Movie subtitles
1.46 per million appears in 1% of films
Written text
0.783 per million

Sources

Definitions
CC-CEDICT