Elder brother of Shu Qi and a legendary figure of the late Shang dynasty who was known for his virtue and loyalty. Together with his brother, he chose to starve rather than serve the Zhou dynasty.

A famous person from the late Shang dynasty and the younger brother of 伯夷 bó​yí. Known for his loyalty to the Shang, he refused the throne in favor of his brother and later died of starvation in the mountains after refusing to eat the food of the succeeding Zhou dynasty.