xué​tóu

gimmick

噱头 (噱頭) xué​tóu
gimmick noun
a trick or publicity stunt used to attract attention or interest

This kind of promotion is just a marketing gimmick and offers no real discount.

jokes noun
amusing speech, acts, or antics intended to be funny or entertaining

The actors used many gimmicks on stage, making the audience roar with laughter.

Frequency

Movie subtitles
1.67 per million appears in 1% of films
Written text
2.38 per million

Sources

Definitions
CC-CEDICT