běn​tǔ​huà

localization

本土化 běn​tǔ​huà
localization verb
to adapt something to a local culture, language, or specific market requirements; the process of becoming local.

Many multinational companies are implementing localization strategies to adapt to the Chinese market.

Frequency

Movie subtitles
0.060 per million appears in 0% of films
Written text
3.02 per million

Sources

Definitions
CC-CEDICT