chǎo​zuò HSK6

hype

炒作 chǎo​zuò
hype verb
to publicize or promote something or someone in the media, often through sensationalist or manipulative means to generate interest or public buzz

That star is intentionally hyping up his private life to increase his popularity.

Frequency

Movie subtitles
0.920 per million appears in 0% of films
Written text
21.3 per million

Details

HSK 3.0
Level 6

Sources

Definitions
CC-CEDICT