to maintain a certain standard of outward display or prestige, often with effort; to put up a front or save face

(idiom) to embellish or decorate something to make it look better superficially; to keep up appearances or put on a show

To put up a front or keep up appearances for the sake of surface impressions; also used literally to mean decorating the front of a shop.

to create a good public impression; to make something look impressive or respectable on the surface

formal and insincere remarks; polite small talk used to keep up appearances or observe social etiquette

to put up a front; to focus on outward appearance or ostentation while ignoring actual substance

A ground-floor room or building facing the street used as a shop or for business

To put up a front or maintain a facade by focusing on outward appearance; to put on airs.