guàn​míng​quán

naming rights

  • created sense approved 冠名权/冠名權 · guàn​míng​quán · naming rights — "Initial import from upstream dictionary"

    冠名权 / 冠名權

    guàn​míng​quán

    naming rights

    The right to name a project, event, or team, usually acquired by a company through sponsorship in exchange for brand exposure.

    冠名 (literal) → 冠名 · guàn​míng · to name 权 (literal) → 权/權 · quán · right

    Changed: simplified, traditional, gloss, definition, pinyin, variant pinyin, variants, separable parts, decomposition

    created sense