expression · To be visually eye-catching, blatant, or to give a strong immediate impression.

这些廉价的广告扑面而来，让人感到厌烦。

expression · To assault the senses suddenly, especially a strong smell hitting the nostrils.

一推开家门，饭菜的香味就扑面而来。

expression · To blow or strike directly against one's face, as with wind, rain, or dust.

清新的海风扑面而来，带走了夏日的燥热。