verb · to scheme or orchestrate something, often secretly or maliciously

警方挫败了一起策划已久的犯罪行动。

verb · to design, engineer, or organize a project or event

他策划了这次成功的市场活动。

noun · the process of planning, or a person acting as a professional planner or producer

他在那家广告公司担任高级策划。