- 文创产业 wénchuàngchǎnyè creative industriesthe creative sector, covering areas like design, music, and publishing; short for [[文化创意产业|文化創意產業|wen2 hua4 chuang4 yi4 chan3 ye4]]
- 文创商品 wénchuàngshāngpǐn cultural and creative productA product that blends traditional culture or local heritage with modern innovative design ideas.