To establish a brand name or build a reputation for a product through quality, service, or promotion; to gain wide recognition for a trademark.

to lose a hard-won reputation or brand name due to poor quality of products or services

the name of the fixed rhythm and tonal pattern used in classical Chinese lyric poetry

A form of musical storytelling where several folk melodies and tunes are linked together for a performance; it is usually performed solo but can involve up to six people with instrumental accompaniment.

To show one's badge or identification plate

(colloquial) to damage one's brand or professional reputation; literally to smash one's own shop sign

an old, well-known brand name; a product that has been on the market for many years with a good reputation