- 策划人 cèhuàrén plannera person who plans, sponsors, or organizes an event or project
- 策划者 cèhuàzhě plannera person who plans or organizes something; a planner, schemer, or plotter
- 新闻策划 xīnwéncèhuà news planningthe conceptualizing, organizing, and selecting of news stories within a media organization
- 策划阴谋 cèhuàyīnmóu to hatch a plotto plan or engineer a secret scheme; to conspire