marketing technique in which references to specific brands or products are incorporated into another work, such as a film or television program, with a specific promotional intent

marketing strategy that incorporates products or services into media content, such as films or television shows, for advertising purposes

Strategy where a product or brand is subtly included in media content to increase exposure and achieve advertising effects; also written as [[置入式行销|置入式行銷|zhi4 ru4 shi4 xing2 xiao1]]