- 网路行销 wǎnglùxíngxiāo online marketingThe practice of using the internet and websites to promote and sell products or services
- 网际行销 wǎngjìxíngxiāo online marketingthe process of promoting products or services over the internet
- 企业行销 qǐyèxíngxiāo corporate marketingThe series of processes within a business spanning from market research and production to advertising and sales.
- 置入性行销 zhìrùxìngxíngxiāo product placementStrategy where a product or brand is subtly included in media content to increase exposure and achieve advertising effects; also written as [[置入式行销|置入式行銷|zhi4 ru4 shi4 xing2 xiao1]]
- 行销诉求 xíngxiāosùqiú marketing messagea core message or appeal used to promote a product or service in a marketing campaign
- 置入式行销 zhìrùshìxíngxiāo product placementmarketing strategy that incorporates products or services into media content, such as films or television shows, for advertising purposes