to show deference or praise publicly

To like to look good in the eyes of others; sensitive about how one is regarded by others; proud.

To be excessively concerned with one's reputation or dignity, often to an irrational or detrimental degree.

to lose face

to show deference to sb by obliging them (or by obliging sb associated with them)

to allow someone to save face or show respect for their reputation or authority by yielding to their requests

to not do something for fear of offending someone

to hurt someone's feelings by rebuffing their request

to go through hell for the sake of keeping up appearances

to lose face; to be humiliated

to do someone proud or be a credit to a group such as one's family or school