sù​qiú

appeal

诉求 (訴求) sù​qiú
appeal verb
to demand, call for, or petition; a request, wish, or demand

People express their demands and interests through legal channels.

pitch verb
to promote a brand or appeal to consumers; a marketing message or pitch

The main appeal of this advertisement is the product's durability.

Frequency

Written text
5.64 per million

Sources

Definitions
CC-CEDICT
Frequency data
BCC Corpus (BLCU)